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docs(marketing): positioning teardown + draft 'TaskYou vs X' compare pages#617

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docs(marketing): positioning teardown + draft 'TaskYou vs X' compare pages#617
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task/4472-marketing-teardown-vs-herdr-draft-taskyo

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@bborn

@bborn bborn commented Jun 23, 2026

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What

A competitive positioning teardown plus a drafted /compare section for taskyou.dev — Markdown source under docs/marketing/, rendered to styled HTML under docs/compare/. Docs/writing only; no product code changes.

Live preview (Cloudflare Pages)

Deployed to a standalone preview project — production taskyou.dev is untouched:

https://taskyou-compare-preview.pages.dev/compare/

(The landing page is also on the preview root so you can see the new Compare nav link in context.)

QA screenshots

Status marks are crisp monospace glyphs ( / / ) in the theme palette — not OS color emoji — and each value cell renders the glyph centered with its annotation as a small caption beneath, so glyphs line up in a tidy grid instead of drifting with annotation length.

capability matrix — aligned glyph grid
vs cmux / Warp detail

Deliverables

  • docs/marketing/positioning-memo.md — the teardown + recommendations: where our marketing lives, what the best-positioned tools in the category do well, where TaskYou honestly wins (autonomy — queue + background execution + worktree-per-task + PR-aware completion; plus multi-surface distribution: TUI · web · desktop · email · SSH · Chrome), and a sharpened category line — "autonomy-first task orchestrator for coding agents."
  • docs/marketing/compare/*.md — comparison drafts (Markdown source of truth), each leading with what TaskYou is and fair about where a rival wins at its own job: capability matrix, vs tmux/Zellij, vs Conductor/Emdash/Superset, vs cmux/Warp.
  • docs/compare/*.html + compare.css — the same pages rendered in the landing-page style; Compare link added to the nav. Generated by scripts/gen-compare-pages.py (re-run after editing the Markdown).

Accuracy

Every TaskYou capability asserted maps to a shipped feature in README.md or an extensions/ty-* README. Executor-specific caveats (e.g. session resumption is Claude/Pi/OpenClaw only) are flagged. Each page also names where a competitor genuinely wins at its own job.

Open questions for review

  1. Publish target — these render under docs/compare/ so they ship to taskyou.dev as-is, or move to a separate public-site repo if one exists.
  2. Sign-off on the comparison axes (capability-matrix rows) — these become the terms of every future comparison.
  3. The hero/tagline tweak (memo §4) is intentionally a separate ~10-line change to docs/index.html.

🤖 Generated with Claude Code

@bborn bborn force-pushed the task/4472-marketing-teardown-vs-herdr-draft-taskyo branch from ba29eb0 to 2857206 Compare June 23, 2026 22:48
@bborn bborn changed the title docs(marketing): herdr teardown + draft 'TaskYou vs X' compare pages docs(marketing): positioning teardown + draft 'TaskYou vs X' compare pages Jun 23, 2026
@bborn bborn marked this pull request as ready for review June 23, 2026 22:54
@bborn bborn force-pushed the task/4472-marketing-teardown-vs-herdr-draft-taskyo branch from 2857206 to 477acad Compare June 24, 2026 20:16
Competitive positioning memo and a /compare section under docs/marketing/
(Markdown source) rendered to styled HTML under docs/compare/.

- positioning-memo.md: where our marketing lives, what the best-positioned
  tools in the category do well, where TaskYou honestly wins (autonomy:
  queue + background execution + worktree-per-task + PR-aware completion;
  plus multi-surface distribution), and a sharpened category line/tagline
- compare/: capability matrix + vs tmux/Zellij, vs Conductor/Emdash/Superset,
  vs cmux/Warp — each leads with what TaskYou IS and is fair about where a
  rival wins at its own job
- docs/compare/*.html: the same pages rendered in the landing-page style via
  scripts/gen-compare-pages.py; "Compare" link added to the nav

Drafts only; canonical site is docs/index.html (taskyou.dev). Every claim
maps to a shipped feature in the README or extensions/ty-* READMEs.

Co-Authored-By: Claude Opus 4.8 <noreply@anthropic.com>
@bborn bborn force-pushed the task/4472-marketing-teardown-vs-herdr-draft-taskyo branch from 477acad to 8e06189 Compare June 25, 2026 11:24
@bborn bborn closed this Jun 27, 2026
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